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Marketing · Brand Management · FGCU
Marketing student at FGCU • telling stories that move people through social content, consumer research, and brand strategy rooted in music and culture.
About
I'm a marketing student at FGCU pursuing a BS in Marketing with a minor in Brand Management, with relevant coursework in Consumer Behavior, Marketing Research, Brand Strategies, and Product & Brand Management.
As a Tour Marketing and Media Coordination Intern for Floyd Nation, I develop short-form video content and social assets across Meta, growing engagement from single-digit to triple-digit interactions. In 2025, I externed with Beats by Dre, designing and deploying a 4,000+ response consumer survey and delivering Gen Z insights through data dashboards and stakeholder presentations.
I'm also a Resident Assistant at FGCU and active in the Florida Public Relations Association, American Marketing Association, and the Gulf Coast Humane Society. Always building in and out of the classroom.
Selected Work
Developed and published short-form video content (Reels) and static social assets across Meta and Facebook communities, growing engagement from single-digit to triple-digit interactions. Captured and edited live show photography and video to support artist branding and digital campaign execution. Monitored performance metrics and managed community engagement.
Defined research objectives and applied consumer behavior frameworks and AI-assisted analysis for a client in the audio industry. Designed and deployed a 4,000+ response consumer survey using Google Forms and chatbot tools. Synthesized results into data visualizations and dashboards, delivering actionable Gen Z insights through stakeholder presentations.
Designed flyer and messaging campaigns to promote monthly events for 4000+ residents. Served in an on-call leadership capacity for 500+ residents, coordinating programs and resolving conflicts with a 100% resolution rate. Managed front desk operations using StarRez, processing 50+ check-ins/check-outs annually.
Conducted a market research consulting project for a local auto shop. Surveyed 100 community members to gather consumer insights and analyzed social media performance to deliver actionable growth recommendations.
Conceptualizing and developing a music-logging social app for tracking, reviewing, and sharing music. Leading product strategy, brand positioning, and design system documentation ahead of development.
Content Work
Capabilities
Short-form video, Reels, static assets, community management, and performance analytics across Meta platforms and Facebook communities.
Minor in Brand Management at FGCU. Campaign development, digital strategy, SEO, event promotion, and consumer behavior analysis.
Survey design, data visualization, competitive analysis, social media analytics. Proficient in Google Sheets, Excel, Google Workspace, and foundational SQL and SAP ERP.
Anthropic AI Fluency certified. AI-assisted analysis, consumer behavior frameworks, and content strategy. Advocate for authentic brand storytelling in the age of AI.
Adobe Creative Suite, Canva, CapCut, photography, and video editing. Meta Business Suite for campaign management and performance tracking.
McGraw Hill Excel White Belt · Canva Marketing with Canva · LinkedIn Digital Strategy · LinkedIn SAP ERP Essential Training · LinkedIn SQL vs. NoSQL · Anthropic AI Fluency
Creative Work
Shot in the crowd, on the floor, in the moment.
Contact
Open to brand strategy roles, internships, and creative collaborations.