Marketing · Brand Management · FGCU

DYLAN
GIDDENS

Marketing student at FGCU · telling stories that move people through social content, consumer research, and brand strategy rooted in music and culture.

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DYLAN GIDDENS
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Floyd Nation ◆ Beats by Dre ◆ Brand Strategy ◆ FGCU ◆ Tour Promotions ◆ Consumer Research ◆ AI ◆ Tour Photography ◆ Entertainment Marketing ◆ SoundLog ◆ Floyd Nation ◆ Beats by Dre ◆ Brand Strategy ◆ FGCU ◆ Tour Promotions ◆ Consumer Research ◆ AI ◆ Tour Photography ◆ Entertainment Marketing ◆ SoundLog ◆

About

Dylan Giddens
Headshot · FGCU · Fort Myers, FL

STORY
TELLER

I'm a marketing student at FGCU pursuing a BS in Marketing with a minor in Brand Management, with relevant coursework in Consumer Behavior, Marketing Research, Brand Strategies, and Product & Brand Management.

As a Tour Marketing and Media Coordination Intern for Floyd Nation, I develop short-form video content and social assets across Meta, growing engagement from single-digit to triple-digit interactions. In 2025, I externed with Beats by Dre, designing and deploying a 4,000+ response consumer survey and delivering Gen Z insights through data dashboards and stakeholder presentations.

I'm also an RA at FGCU and a mentee in the Lutgert College of Business Mentorship Program · always building, always connecting. Selected as an NSLS Presidential Nominee.

4K+
Responses analyzed
50K+
Views
300%
Engagement Boost
2026
Expected graduation

Selected Work

THE
SETLIST

01

Floyd Nation · Tour Marketing and Media Coordination Intern

Developed and published short-form video content (Reels) and static social assets across Meta and Facebook communities, growing engagement from single-digit to triple-digit interactions. Captured and edited live show photography and video to support artist branding and digital campaign execution. Monitored performance metrics and managed community engagement.

Short-Form Video Meta Platforms Photography Community Management
Now Playing
02

Beats by Dre · Consumer Behavior and Market Analysis Extern

Defined research objectives and applied consumer behavior frameworks and AI-assisted analysis for a client in the audio industry. Designed and deployed a 4,000+ response consumer survey using Google Forms and chatbot tools. Synthesized results into data visualizations and dashboards, delivering actionable Gen Z insights through stakeholder presentations.

Consumer Behavior Survey Design Data Visualization AI Analysis
View Presentation ↗
Now Playing
03

Florida Gulf Coast University · Resident Assistant

Designed flyer and messaging campaigns to promote monthly events for 4000+ residents. Served in an on-call leadership capacity for 500+ residents, coordinating programs and resolving conflicts with a 100% resolution rate. Managed front desk operations using StarRez, processing 50+ check-ins/check-outs annually.

Event Marketing Leadership Communication Conflict Resolution
Now Playing
04

SBDC · Small Business Market Research Consultant

Conducted a market research consulting project for a local auto shop. Surveyed 100 community members to gather consumer insights and analyzed social media performance to deliver actionable growth recommendations.

Market Research Consumer Surveys Social Media Analytics Small Business Consulting
Now Playing
05

AI and Brand Authenticity · Thought Leadership

LinkedIn series exploring how brands can adopt AI tools without sacrificing voice or trust. Grounded in real consumer psychology and the Anthropic AI Fluency Framework. Recognized for confident, human-sounding editorial approach.

Thought Leadership AI Strategy LinkedIn Brand Voice
Now Playing

Content Work

FLOYD
NATION

View all on Vimeo ↗

Floyd Nation Promo Reel 1

Floyd Nation · Facebook

Floyd Nation Promo Reel 2

Floyd Nation · Facebook

Floyd Nation Promo Reel 3

Floyd Nation · Facebook

Capabilities

THE
TOOLKIT

// 01

Social Media Marketing

Short-form video, Reels, static assets, community management, and performance analytics across Meta platforms and Facebook communities.

// 02

Brand Management

Minor in Brand Management at FGCU. Archetypes, Hero's Journey, SB7, Simon Sinek's Golden Circle · building identities that mean something.

// 03

Analytics and Research

Survey design, data visualization, competitive analysis, social media analytics. Proficient in Google Sheets, Excel, Google Workspace, and foundational SQL and SAP ERP.

// 04

AI & Marketing

Anthropic AI Fluency certified. Skilled in AI prompting for analysis and content. Thought leader on using AI without losing brand authenticity.

// 05

Tour & Event Marketing

Venue coordination, asset delivery, promotional materials, and media contact management for live music events.

// 06

Tools & Platforms

Canva, Google Sheets, Google Forms, StarRez, Meta Business Suite. Excel White Belt certified. Digital Strategy certified.

Creative Work

LIVE
MUSIC

Ethel Cain · FKA Twigs · Weyes Blood · Eartheater · Shot in the crowd, on the floor, in the moment.

Concert Photography
Ethel Cain · 8/29/25
Concert Photography
Ethel Cain · 8/29/25
Concert Photography
Ethel Cain · 8/29/25
Concert Photography
Ethel Cain · 8/29/25
Weyes Blood
Weyes Blood · 4/4/23
FKA Twigs
FKA Twigs · 3/14/26
FKA Twigs
FKA Twigs · 3/14/26
Eartheater
Eartheater · 3/14/26

Ethel Cain · 8/29/25

Concert Videography

FKA Twigs · 3/14/26

Concert Videography

CONNECT

Contact

LET'S
MAKE IT

Open to brand strategy roles, internships, and creative collaborations.

✉ Email ✆ Call in LinkedIn